Follow-up was never the problem. Owning it was.
I started building Trellis to help jewelers follow up consistently. Then I realized the service trades had the same problem, at a much bigger scale.
The pattern I kept seeing.
I've spent my career working alongside business owners — first as a marketer, then running my own agency since 2011. It taught me how many hats owners wear, whether the business is large or small, and how easily the customer relationship slips between them.
The service trades face the same challenge. Estimates going cold. Renewals lapsing without a conversation. Technicians identifying additional work on-site that nobody follows up on. Customers who had great experiences never hearing from the company again. And managers who know opportunities are slipping but have no way to see where.
The problem isn't that these businesses don't care about their customers. It's that nobody owns execution of the follow-up — and the tools they have weren't built for it. So I focused Trellis on the trades.
Built from years of working alongside business owners and operators.
Tiffany Gonzalez is the Founder of Trellis, an AI-powered customer follow-up platform built to help service businesses capture revenue that would otherwise slip through the cracks.
After spending more than a decade helping businesses grow through digital marketing and customer engagement, Tiffany saw the same challenge repeated across every industry: busy teams were losing opportunities simply because they didn't have the time or systems to consistently follow up with customers.
She founded Trellis to solve that problem. The platform helps managers and frontline teams turn missed estimates, unfinished conversations, maintenance reminders, referrals, reviews, and existing customer relationships into measurable revenue through simple, structured follow-up.
Tiffany is also the owner of Keep Me Connected, a marketing agency serving businesses across the United States. Her experience working alongside business owners and operations leaders gave her firsthand insight into the operational gaps that inspired Trellis.
Today, Tiffany is focused on building practical AI tools that make teams more effective — not by replacing people, but by helping them strengthen customer relationships, improve accountability, and generate sustainable growth.
The principles behind how we build.
Revenue over features
We build things that put money back in our customers' pockets. If a feature does not move revenue or save meaningful time, we do not build it.
Operators know their business
Your team knows where the opportunities are. Our job is to operationalize the outreach — not tell you what to prioritize.
Accountability creates consistency
The best follow-up systems are the ones where someone can see whether it happened. Visibility is the accountability mechanism.
Simple wins in a busy operation
Service businesses are not desk jobs. If it takes more than 2 minutes to use, it will not get used. We are fanatical about keeping it simple.
Want to work with us directly?
We're currently taking a small number of pilot customers. Book a call and let's see if it's a fit.
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